MerchWork
Vision
Sees
AI-powered shelf recognition and image analytics.
DetailsAI-powered retail execution
Your digital eyes
in the field.
Collect instant, accurate and verified data from your field teams; manage your shelves, people and agreements from one platform.
- iOS · Android · Web
- ERP and BI integration
- Multilingual, including Arabic
Product family
From shelf to strategy, one platform.
See · Do · Plan · Know · Act. Five modules, one dataset, one team.
MerchWork
Field
Executes
A mobile control centre for field managers.
Details
MerchWork Coming soon
Flow
Plans
Planning that assigns stores to your team in the most efficient way.
Details
MerchWork
Insight
Understands
Reports built for you, delivered automatically.
Details
MerchWork Coming soon
Agent
Acts
AI agents for decision support, tasks and automation.
DetailsStore visit
Right person, right place, right data.
A store visit takes five steps, and the data reaches head office at the same moment.
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Reach the store
The planned store, time window and directions are right in front of you.
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Check in
A visit can only start at the store, with GPS verification.
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Complete measurements
Store-specific forms, tasks and counts open up.
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Take the photo
Live capture with the in-app camera only.
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Submit and close
Data flows to head office instantly, scored and reported.
MERCHWORK VISION
Everything on the shelf, measured to one standard.
Take a shelf photo and products are recognised automatically; missing products, empty space and price label issues are flagged instantly.
- On-shelf availability
- Share of shelf
- Display share
- Planogram compliance
- Price labels
- Competitor tracking
- Expiry dates
- POP materials
MERCHWORK FLOW Coming soon
Which store goes to which merchandiser?
Flow assigns your stores to your field team in the most efficient way. Who should cover which stores is no longer a guess but a plan.
Balanced portfolios
Stores are spread evenly across the team by workload.
Plans built around people
Starting point, working hours, capacity and skills are all taken into account.
Visit frequency built in
Each store's visit frequency and duration is part of the plan.
Simulate first, then approve
Compare scenarios, adjust them; only the approved plan goes to the field.
Trusted data
Every piece of field data is verified on more than one layer.
GPS verification
A visit starts at the store, with real-time location checks.
Fake location detection
Fake GPS apps are detected and blocked.
Live photos only
No gallery access; photos can only be taken with the in-app camera.
AI checks
Incoming data is analysed; inconsistencies and anomalies are flagged.
Examples of what the AI catches
- The same photo reused across different visits
- Shelf layout that doesn't match the category
- Unusually short visits
- Photo content that doesn't match the location
- Off-route movement
Management panel
See the field day minute by minute.
From stores to staff, from stands to agreements: your whole operation in one panel.
Store card
Location, opening hours, last visit, measurement results and tasks on one screen.
Staff card
Weekly performance, task breakdown, live location and training status.
Stand tracking
Photo checklist, compliance rate and visit history.
Tasks and surveys
Store-level tasks and surveys go live in the field instantly and are closed with a form and photo.
Route compliance
Compliance with plan, timing and duration is measured; the whole day can be replayed on the map.
Agreement tracking
Is the display you paid for on the shelf? Paid and free displays are measured by brand.
Stands and materials
Know where every stand is and what condition it's in, with QR codes.
Training and documents
Training, tests and planogram documents in the field; participation is reported.
Dynamic KPIs and badges
One performance score per merchandiser; the team sees its own score on mobile.
MERCHWORK FIELD
The field, in your manager's pocket.
Live field summary
Visits, delays and stores that need attention.
Stores and map
Store status, location and directions.
Team tracking
Staff location, route and tasks; assign a task on the spot.
Instant notifications
Delays, stand damage and completed visits.
MERCHWORK INSIGHT
Reports built for you, delivered automatically.
Custom reports
Report screens designed around your needs.
Flexible filters
Pull the report yourself, broken down any way you like.
Scheduled reports
Automatic emails with Excel attachments to the people you choose.
Any output format
Excel, PDF, PowerPoint and CSV.
MERCHWORK AGENT Coming soon
Your AI decision support centre.
Agent brings your field data, sales and stock figures and communication channels together in one AI. It finds the problem, proposes the right action, carries it out with your approval and follows up on the result.
Handles customer requests
Understands requests from email, WhatsApp and the panel, assigns them to the best merchandiser and reports back to the customer when done.
Audits with AI
Photo, duration and location checks; missed visits, early departures and random live verifications.
Catches anomalies and acts
When a rule is broken it invalidates the visit, asks for the form again or opens a task, and informs the manager.
Builds the report you ask for
Ask your data questions in plain language and get answers and reports in seconds.
Data and channels
Field and measurement data
Sales and stock data
Email
WhatsApp
In-panel requests
Decision Support Centre
Reads all your data, applies the rules and proposes the best action.
Every action with your approvalActions
Creates and assigns tasks
Flags anomalies
Starts audits
Notifies managers
Prepares requested reports
MerchWork Agent Example scenarioA customer request came in on WhatsApp: check the new stand at Migros Kadıköy. Mehmet Kaya is the best fit today. Shall I assign it to him?
Approved. Let the regional manager know too.
Task assigned. Mehmet Kaya and the regional manager have been notified. When the task is done I'll send the customer an update with photos.
Your AI teammate, always in the field.
Runs in the cloud or on your own servers. Personal data can optionally be masked before it reaches the AI.
Why MerchWork?
Your data is instant, your support is close.
Instant reporting and analysis
Field data is reported the moment it is collected.
Strong integration
Works with your ERP and BI systems.
Analysis support
Help from our reporting team at no extra cost.
Our own software team
No third parties; agile, fast answers to custom requests.
Let's digitise your field operations together.
Fill in the form and our team will get back to you shortly to arrange a tailored demo.